A yearly meeting of expert panelists which hosted by the FCC concentrates on two factors when discussing the future of broadband adoption: affordability and availability. Both were pegged as two vital ingredients where the goal is to increase the penetration and adoption of broadband in the United States. And the way that some ISPS are accomplishing this is surprisingly simple.
One such company resorted to traveling door to door as part of a campaign to get more people using computers. This was in addition to efforts made by internet service providers in Seattle Washington to work with community organizations and libraries, which were places that wouldn’t be reached by traditional marketing. Other strategies discussed at the panel included the educating internet users and asking them what they wanted to learn.