Despite the fact that bitter battles have been occurring between cable networks, telecommunications providers and operators, an interesting phenomenon is said to be taking place. In order to get their message out to potential customers, it appears that operators have teamed up with their rivals and cable networks for the selling of cable advertising. This form of advertising is apparently very lucrative as far as revenue generation is concerned, having earned companies over 2 billion dollars just last year alone. Interestingly, it’s thanks to advertising with cable sources that cable operators were able to continue their ad revenue growth, despite having lost a reported 2.1 million customers from 2010 to 2012.
And despite the many sources now tapped by customers for entertainment, cable still gets approximately 70 hours of customer attention each week, with an additional twenty hours being spent viewing cable company content on the internet. That translates into a lot of potential attention on any ads placed on the medium. Internet service providers in Atlanta Georgia who advertise on the cable medium also receive additional advertising online in the form of banner ads and social media promotions. ISPs continue to use cable for advertising due to the ability to reach target demographics.